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Rent.com Privacy Policy
 

Privacy Policy

Rent.com is a technology platform owned and operated by Viva Group, Inc. The rental advertisements and related services posted on Rent.com are procured and provided by Viva Group, Inc. and its subsidiaries and affiliates.

  1. Scope. This privacy policy describes how we handle your personal information for our services available on Rent.com and on other related sites where this policy is posted. By accepting the Privacy Policy and the Terms of Use in registration, you expressly consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy, including its transfer to and storage on our servers in the United States.
  2. Collection. While you can browse some sections of the website without being a registered user, certain activities (such as viewing property contact information and advertising a property) do require registration. Once you give us your personal information, you are not anonymous to us. In most cases, the information we hold about you is collected on the Rent.com website, but we may also collect information from private-label, co-branded and affiliate websites. Depending on the services used, we may collect and store the following personal information:

    • contact information such as name, email address, address and telephone number;
    • move-in date and demographic information such as gender, age, marital status, occupation, and other personal and lifestyle information (for example, if you respond to an optional survey request);
    • financial information such as credit card or bank account numbers;
    • guest card information, lease terms, lease parties and other transactional information; and
    • information based on your activities on the website, such as search information, computer sign-on data, statistics on page views, traffic to, from and within the website, ad data, and IP address and standard web log information.

    Supplemental information from third parties. We may occasionally obtain supplemental information about you from third parties. For example, if you incur a debt to Rent.com, we may conduct a credit check by obtaining additional information about you from a credit bureau, as permitted by law. As another example, if the information you provide cannot be verified, we may ask you to send us additional information (such as your driver's license, credit card statement, and/or a recent utility bill or other information confirming your address) or to answer additional questions online to help verify your identity.

  3. Use. Our primary purpose in collecting personal information is to provide you with a safe, smooth, efficient, and customized experience. We may use your personal information to:

    • Provide the services and customer support you request, including confirming emails related to the website services, reminders and transactions.
    • Provide the ability to communicate with Renters and Lessors.
    • Resolve disputes, collect fees and troubleshoot problems.
    • Customize your experience and otherwise measure and improve our services and the website's content and layout.
    • Tell you about targeted marketing, service updates, and promotional offers based on your communication preferences. (If we use your personal information to market to you, you will be able to opt-out of such uses; see “Choice/Opt-Out” below.)
    • Compare information for accuracy and verify it with third parties.
    • Measure consumer interest in our products and services.
    • Help promote a safe service and detect and prevent error, fraud and other potentially prohibited or illegal activity.
    • Enforce our agreements, terms, condition, and policies.
    • As otherwise described to you at the time of collection.
  4. Disclosure. We may share some or all of your personal information with:

    • Members of our corporate family to provide joint services and help detect and prevent potentially illegal acts. (Our corporate affiliates will market only to users who request their services.)
    • Law enforcement offices, third-party rights owners or others in the good faith belief that such disclosure is reasonably necessary to enforce our Terms of Use or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public.
    • Other third parties to whom you explicitly ask us to send your information, or about whom you are explicitly notified and consent to when using a specific service. (The information we disclose in this way may be subject to those third parties’ privacy policies.)
    • Service providers under contract who help with our business operations (such as fraud investigations, bill collection, invoicing, affiliate and rewards programs and co-branded credit cards).
    • Another business entity should we (or our assets) plan to merge with, or be acquired by that business entity. Should such a transaction occur, that other business entity (or the new combined entity) will be required to follow this privacy policy with respect to your personal information.

    We may also disclose personal information if permitted to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders or other legal process.

  5. Lead Responder. When a Renter contacts a Lessor through the website (by clicking on the "contact now") button or by calling the website-issued telephone number of the Lessor, e.g., (866) 829-1234 ext. 1212 using a telephone, we will collect the Renter's telephone number and other information related to the communication. If the Lessor communicates with the Renter by dialing that telephone number or by email, we will collect information related to that communication. If the communication is by telephone, we will collect information related to the call, including its duration, but we will not collect the content of the telephone call. If the communication is by email, we will collect the content of the email in addition to other information related to the email. We may share these communications (or logs thereof) with Lessors so they can manage their communications with Renters. Without limiting any other provisions of this Policy, you expressly agree that we may use this data ("impression data") to enforce our rights to collect fees payable by the Lessors.
  6. Third Parties. Except as otherwise expressly included in this Privacy Policy, this document addresses only the use and disclosure of information we collect from you. If you disclose your information to others, whether they are Renters and Lessors or other sites throughout the Internet, different rules may apply to their use or disclosure of the information you disclose to them. Rent.com does not control the privacy policies of third parties. We encourage you to ask questions before you disclose your personal information to others.

    Our website links to other websites that may collect personal information about you. Rent.com is not responsible for the privacy practices or the content of those linked websites.

  7. Cookies. We or our service providers may place cookies or web beacons on your computer when you visit portions of our website. We use permanent cookies to provide personalized features, such as automatically logging you into your personalized home page. We use session cookies, which are deleted when you log out of Rent.com or browse to a different website, to monitor and improve the functionality and usability of our website. You can block our cookies by changing the settings on your browser (contact your ISP for help), but doing so may prevent us from delivering certain services to you.

    We may use third-party advertising companies such as DoubleClick or Yahoo! to serve ads on our behalf. These companies may employ cookies and web beacons to measure advertising effectiveness. Any information that these third parties collect via cookies and web beacons is completely anonymous. Please visit the DoubleClick or Yahoo websites for more information about how to "opt-out."

  8. Choice/Opt-Out. Rent.com provides all users with the opportunity to opt out of receiving non-essential (promotional, marketing-related) communications from us on behalf of our partners, and from us in general, after setting up an account. To remove your contact information from all Rent.com lists and newsletters, simply edit your email preferences.
  9. Accessing, Reviewing and Changing Your Personal Information. You can see, review and change most of your personal information by logging into the website and editing your account profile. Generally, we will not manually modify your personal information because it is very difficult to verify your identity remotely. You must promptly update your personal information if it changes or is inaccurate. Once you make a public posting, you may not be able to change or remove it. Upon your request, we will close your account and remove your personal information from view as soon as reasonably possible based on your account activity and in accordance with applicable law. We do retain personal information from closed accounts in order to comply with law, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigations, enforce our Terms of Use, and take other actions otherwise permitted by law.
  10.  Account Protection. Your password is the key to your account. Use unique numbers, letters and special characters, and do not disclose your Rent.com password to anyone. If you do share your password or your personal information with others, remember that you are responsible for all actions taken in the name of your account. If you lose control of your password, you may lose substantial control over your personal information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately notify Rent.com and change your password.
  11.  Security. Your information is stored on our servers located in the United States. We treat data as an asset that must be protected and use lots of tools (encryption, passwords, physical security, etc.) to protect your personal information against unauthorized access and disclosure. However, as you probably know, third parties may unlawfully intercept or access transmissions or private communications, and other users may abuse or misuse your personal information that they collect from the website. Therefore, although we work very hard to protect your privacy, we do not promise, and you should not expect, that your personal information or private communications will always remain private.
  12.  General. We may amend this Privacy Policy at any time by posting the amended terms on the website. All amended terms automatically take effect upon acceptance for new users, or 5 days after they are posted on the website for all other users.
  13.  Questions. Questions regarding this policy should be directed to the following address:

    Attn: Privacy Officer
    Rent.com
    2425 Olympic Blvd.
    Suite 400E
    Santa Monica, CA 90404

    or

    Contact Us

    14. Last updated January 18, 2007